Having completed the one customer persona from yesterday’s task build your library of personas and add extra insights and information to them as you find more about your customers.
What do you sell?
Today’s task is about your products or services. Ask yourself What do we sell?
Not too difficult on a Saturday so make the time (Coffee break) to write down the products that you are selling or the services that you want to sell online.
If you have a digital retail store, then the process may be longer depending on the number of products you sell. Start with the categories and then deal with each category individually with a list of products in each category.
If you are a service business, then the process is a little easier. Determine the most important service and we will be using that as the sample for tomorrows task.
Enjoy the task you will see why it is needed tomorrow.
Tomorrow we will give you the next Advent task, it will be based on the outcomes of this task so make sure you have the answers ready tomorrow.
About the Author
After 23 years working in electronics, production and mechanical engineering fields Nigel has spent the last 18 years working in the field of business development specifically on the internet.
Being at the start of the digital economy, Nigel has adapted and applied the principles of business development to the rapidly changing scene of the internet. With it the creation of new business models that work for clients had been his objective.
An author and digital business speaker his book “Getting a website that works for your business” has helped hundreds of SME business owners understand the principles of online success.
Today Nigel runs a digital consultancy PelaTis Online Ltd an independent eBusiness consultancy working with retail, manufacturing and service businesses. His insights and understanding of the way the internet works and the direction it is going in makes him the go to consultant for online business success.