The Website Promoters Advent Calendar – Day 2

Day 2

With the list of customer groups, you penned in yesterday’s task look through them and select the most profitable user group or the one that is the most important to you. Just one for today.

Understanding your customers with customer personas

A customer persona is a document that contains anonymised information about the customers you have. It is an ongoing process and will draw on your knowledge and experience of your current customers.

Start with a customer you have met and can know a little about. They should represent the user group you are developing a persona for.

What is their gender? How old are they? Do they have a family? What type of company do they work for? How much do they earn? What qualifications do they have?

How do they use the internet? What computer equipment do they use in work and at home? How often do they use the technology and at what time of day? What papers do they read and what social media platforms do they use?

The customer persona is a document that will evolve and must be added to as often as you find out more about the user group. Address all the questions that you can think of to make sure you understand the customer.

If you think that this is a never-ending task think about the big supermarkets. The number of customers and customer groups they have. One big supermarket has less than 20 user groups for all its products and services including banking and mobile phones.

You should end up with 6 customer personas for your business.

Do you need help?

If you are having difficulties in writing your customer personas, please get in touch on 01639680248 and we will be happy to arrange a facilitation session to guide you through the process and develop your own bank of customer personas.

Tomorrow we will give you the next Advent Task, it will be based on the outcomes of this task so make sure you have the answers ready tomorrow.

About the Author

Nigel T Packer

After 23 years working in electronics, production and mechanical engineering fields Nigel has spent the last 18 years working in the field of business development specifically on the internet.

Being at the start of the digital economy, Nigel has adapted and applied the principles of business development to the rapidly changing scene of the internet. With it the creation of new business models that work for clients had been his objective.

An author and digital business speaker his book “Getting a website that works for your business” has helped hundreds of SME business owners understand the principles of online success.

Today Nigel runs a digital consultancy PelaTis Online Ltd an independent eBusiness consultancy working with retail, manufacturing and service businesses. His insights and understanding of the way the internet works and the direction it is going in makes him the go to consultant for online business success.



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