Speaking at International Business Events – Two actions for a better audience experience
I am off on foreign travel again. In November, I will be heading for Belgrade to speak at The Balkan Language Industry Symposium. They have asked me to direct the delegates on how they can get more business from their websites.
Speaking at international events is always a great opportunity to make new contacts and pass on your knowledge but it also comes with an increased imperative to do well. Here are my two top preparation activities to make sure I get my message across to the delegates.
The first thing to consider is the language levels of the audience especially if you are conveying technical or complex issues in your presentation. In this instance, the conference is carried out in English. We must consider that not all the delegates will have the same command of the English language. To this end I will change the words that I use in the presentation to make it easier for those who are unfamiliar with the nuances of the English language for all the audience to understand.
Simultaneous translation will be provided during the seminar which you might think will negate the need to change your normal language as the translator will be doing the work of changing the words to suit the delegates listening. Do not make this assumption, they may not be a specialist in your field. On previous occasions speaking at conferences in Europe, I spend a little time with the interpreter to make sure they know what I will be saying and ensure that they will use the correct translated words in the destination language. It is also a good idea to give them a set of the slides you will be using so they do not get any surprises during your presentation.
These simple rules I work to have led to excellent feedback from the delegates with high levels of rebooking from business organisations. This should be the basis of your website content, the subject of my presentation.
Applying these rules to your website content
In a face to face situation such as a business conference speech these rules apply to help you engage the audience. Thinking about your website content you should apply the same rules. Think about your customers and those who use your website. Are they experts in your industry? Do they understand all the acronyms that are used in your industry? Do they understand the technical information that you are happy to talk about or should it be described in other ways that are relevant to them?
This is a fundamental of communications and we should be conscious of the customers understanding of the words used in your industry especially if you are speaking to someone who is not part of that industry but wishes to buy from you.
Belgrade here we come
I am looking forward to engaging, educating and entertaining the audience in Belgrade in November and will post a follow up after the event. If you are looking for a speaker at your business event then please get in touch.
About the Author
Nigel T Packer
After 23 years working in electronics, production and mechanical engineering fields, Nigel has spent the last 18 years working in the field of business development specifically on the internet.
Being at the start of the digital economy, Nigel has adapted and applied the principles of business development to the rapidly changing scene of the internet. With it the creation of new business models that work for clients had been his objective.
An author and digital business speaker his book “How to Get a Website that Works for your Business” has helped hundreds of SME business owners understand the principles of online success.
Today Nigel runs a digital consultancy PelaTis Online Ltd an independent eBusiness consultancy working with retail, manufacturing and service businesses. His insights and understanding of the way the internet works and the direction it is going in makes him the go to consultant for online business success.
Website planning is the first stage of any online development which Nigel T Packer and PelaTis Online offer consultancy services for. Get in touch by completing the contact form phoning 01639680248