Website SEO audit… If you don’t know what is wrong with your website, you can’t fix it.
You have paid the web designer and the website has been online for months maybe years. Why are there no visitors, no sales, no customers?
The most common answer… the search engines don’t know the website is there and your customers don’t find it when they are looking for your products or services.
Having carried out hundreds of website SEO audits over the last ten years we have seen that over 84% of the websites have not been optimised for the search engines and more so they have not been optimised for the customers that the clients want.
Search engine optimisation is a delicate balance between satisfying the criterion of the search engines and ensuring that the website works for the customer.
In our 2016 survey of 100 websites we found that 38% of the websites had no optimisation in them, 33% of the website relied on auto optimisation and were not optimised for their customers, 24% of the websites had been partially optimised and 15% were over optimised and risked being suspended from the search engine.
Each of the businesses involved have resorted to pay per click and social media advertising to get customers to their website, paying ever increasing tolls to the various platforms to get fewer visitors and fewer sales.
Your website SEO Audit – the audit process
Yes, it is complex process and there are no quick fixes, however, a website that is optimised for the search engines, will perform much better in the long term for your business. Making your investment in search engine optimisation worthwhile and profitable for your business.
It is a subtle balance between user optimisation and search engine optimisation. Identifying the goals and objectives of the company. Working out the customers’ needs and task journeys to identify the keywords and phrases used by the different customer groups you are trying to attract.
Once the commercial keywords and key phrases have been identified the website is benchmarked and tested to see where the search engine optimisation weaknesses are in your site. A report is written with recommendations and a feedback session is arranged to go through the outcomes.
Who should do the SEO Audit?
Using an external, independent expert is always the best investment. Your SEO Auditor will have years of experience in business and the internet. They will have carried out hundreds of audits and will have the latest insights and knowledge of the way the search engines rank websites and web pages.
How much should you pay?
This is always a tricky question but ask yourself what can you be earning from your website when it can be found by your customers? Each week in the UK £2.16billion is spent by UK customers. Return on investment varies with results varying from 400% to 10,000% depending on the sector and timing. And remember this is ongoing so the investment continues to give long after the initial work has been done and ongoing work is maintained.
What do you do next?
Would you like more sales from your website? Is your current SEO bringing the right customers to your website? You can find out with a website SEO Audit. Go to our website SEO Audit and complete the form. We will be in touch with you once we have looked at your website.
About the Author
After 23 years working in electronics, production and mechanical engineering fields Nigel has spent the last 18 years working in the field of business development specifically on the internet.
Being at the start of the digital economy, Nigel has adapted and applied the principles of business development to the rapidly changing scene of the internet. With it the creation of new business models that work for clients had been his objective.
An author and digital business speaker his book “Getting a website that works for your business” has helped hundreds of SME business owners understand the principles of online success.
Today Nigel runs a digital consultancy PelaTis Online Ltd an independent eBusiness consultancy working with retail, manufacturing and service businesses. His insights and understanding of the way the internet works and the direction it is going in makes him the go to consultant for online business success.