The best laid plans of men and mice.
At the beginning of December I started an advent calendar for those who wish to promote their website. A series of tasks that they should be undertaking to ensure the best return on their investment.
Not the most riveting of subjects at this time of the year but useful information on some of the tasks that business owners and marketing executives should be carrying out to ensure their websites get the best for their business in 2017.
Publishing a blog
Until now I have published a blog post relating to online business activities every week. For the Advent Calendar, I would be publishing every day for 24 days.
I started with gusto publishing a blog entry for each task every day. I had the time to write the blog the previous day and then to publish and distribute across my networks, social and professional first thing each morning.
Then came a dramatic interruption… Jury service.
It is not the first time I have been called to do my civic duty and memories of the previous experience was a lot of waiting around in the local Crown Court. No problem I thought, I can take my lap top and write my bog from there. I can publish first thing on the following morning before attending at court on that day.
Not so this time. The case I was assigned to was a disturbing and complex one which required all my time and concentration. With the eleven other jurors, we were in court every day of the trial with little time for writing or any other form of work.
Many of my fellow jurors were employed in the public sector and those who were not were either retired or were enjoying the time out from work in the run up to Christmas.
Running my own small business I do not have the luxury of passing my work onto another person and each evening when I returned from the Court I would have to go through my correspondence and respond to email enquiries and telephone calls from clients and carry out ongoing work. This left little time to prepare and produce a fresh blog for the following day and so the Advent calendar went by the wayside.
What has this taught me?
The one thing that I say to clients is plan, prepare and produce before you start to publish.
If you are working on a publication project, start with an objective, plan the campaign, develop a publication calendar, write the articles, determine the distribution channels, and write an action plan and procedures for delivery. Make sure that everything is ready before you start to publish.
I should listen to my own advice!
The court case is now at an end, my duty as jury foreman have been discharged and I have returned to my life ready for Christmas. I will be completing the articles for the advent calendar next year with everything prepared before December 1st.
For January I, will be back to publishing every week. The articles are already written for the first four weeks. If you do not want to miss any of the publications, please follow the PelaTis Online profile on LinkedIn and you will get a notification every time we post.
About the Author
After 23 years working in electronics, production and mechanical engineering fields Nigel has spent the last 18 years working in the field of business development specifically on the internet.
Being at the start of the digital economy, Nigel has adapted and applied the principles of business development to the rapidly changing scene of the internet. With it the creation of new business models that work for clients had been his objective.
An author and digital business speaker his book “How to get a website that works for your business” has helped thousands of SME business owners understand the principles of online success.
Today Nigel runs a digital consultancy PelaTis Online Ltd an independent eBusiness consultancy working with retail, manufacturing and professional service businesses. His insights and understanding of the way the internet works and the direction it is going in makes him the go to consultant for online business success.