Customer Experience Training

Customer Experience Training

Customer Persona Training

The customer persona is a fictional character that best represents your target customer.  In most cases there are more than one persona for your products or services. 

This two day training course will help you and your team identify your customers, create comprehensive personas to aid your marketing and sales teams become more effective in their communications with your audience. converting them into lifelong paying customers.  

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Why your company and teams need this

The persona document brings together all the information about your customer groups from their internet habits through to their emotional journeys and so much more.

A persona helps unify the marketing and sales teams when creating content and advertising  detail.  Helping those who you are communicating with to recognise themselves.

As a training tool the persona will align new members of your teams so they are familiar with your customers.

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What you will learn.

Working with your persona template and following a series of stages in its development you will have at least one persona by the end of the first day.  This is a hypothesis that will be tested during the second day when you will learn Interview and survey techniques to establish the validity of your persona.

Your trainer will change you and your team on their preconceived ideas about your products and services and customers.  Establishing a customer centric view by walking them through the footsteps of the customers you are seeking.

For a bespoke Persona training course outline contact Pelatis Online on 07989300264 or arrange a meeting with one of our trainers. 

Testimonial

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