Website user experience evaluation

Classic campervan VW

Councils, Campsites and Website Customer Service

I often look at websites for campsites.  Campervanning is my new enthusiasm and experience tells me that doing the research and being informed before booking or turning up at a campsite (as with many other things) pays off. Today I looked at the website for camping in Pembrey Country Park near Llanelli in Carmarthenshire. I’ve …

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Day 5 Customer scenarios

The website promoters’ Advent Calendar – Day 5 – Customer scenarios

Customer scenarios. Have you ever wondered what the customer is doing at the time they are looking for your product or service – the customer scenario? This very much depends on the type of service you offer or the nature of the product you sell. The emergency plumber. If you provide an emergency plumbing service, …

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Day 4 web promoters advent Calendar

The website promoters’ Advent Calendar – Day 4 – What do customers buy?

Yesterday’s task was quite straight forward and was a compilation of your services or products. Today’s task is a little more complex – What do customers buy? This is not as straight forward as you may think. Yes, they are buying the service or the product you are offering, but we need to dig deeper …

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Website planning 2017

Why you just can’t do what the big brands do!

Why you just can’t do what the big brands do! Clients and businesses, I work with, in the planning or troubleshooting stages of their web development often say to me that they want their website to look like John Lewis or M&S or Amazon or some other well-known or dominant brand whether it is in …

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