Website planning

Day 3 what do you sell online

The website promoters’ Advent Calendar – Day 3 – What do you sell?

Having completed the one customer persona from yesterday’s task build your library of personas and add extra insights and information to them as you find more about your customers. What do you sell? Today’s task is about your products or services. Ask yourself What do we sell? Not too difficult on a Saturday so make …

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Day 2

The Website Promoters Advent Calendar – Day 2

With the list of customer groups, you penned in yesterday’s task look through them and select the most profitable user group or the one that is the most important to you. Just one for today. Understanding your customers with customer personas A customer persona is a document that contains anonymised information about the customers you …

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