Content planning

Classic campervan VW

Councils, Campsites and Website Customer Service

I often look at websites for campsites.  Campervanning is my new enthusiasm and experience tells me that doing the research and being informed before booking or turning up at a campsite (as with many other things) pays off. Today I looked at the website for camping in Pembrey Country Park near Llanelli in Carmarthenshire. I’ve …

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Which button do you click

Converting readers into customers

Converting readers into customers Information scent and the path to task completion. Maybe you’re thinking of writing articles and blogging as a method of attracting customers to your website, converting readers into customers. Great idea. It’s a proven and effective method, the principle goes that you blog on topics relevant to your product or service, …

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Jury service

So much to do… So little time – How Civic Duty can spoil a plan

The best laid plans of men and mice. At the beginning of December I started an advent calendar for those who wish to promote their website.  A series of tasks that they should be undertaking to ensure the best return on their investment. Not the most riveting of subjects at this time of the year …

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