As an online ecommerce website owner, Black Friday is a peak time in your annual sales targets. Are you ready for the online avalanche and will you be getting your share of the expected £6.5 billion spend this year?
Started in the United States, the concept of Black Friday grew out of the one day holiday that Americans took after Thanksgiving. With time on their hands and the last pay check landing in their accounts until after Christmas many used the day to buy Christmas presents and gifts ready for the December festivities.
Retailers took advantage of the surge in shoppers by offering discounts, encouraging consumers into their stores to make their purchases on the hallowed Friday following Thanksgiving.
Since 2014 internet retailers have quietly extended “Black Friday” to become more of a season. Extending the one day to include the weekend in 2014 to what is expected to be the whole week this year.
Many large online retailers are starting their Black Friday offers from next Monday 21st November and expect to finish on Monday 28th November. Their intention is to pick up some of the £6.5 billion that will be spent online in the UK.
Will you be getting your share of the Black Friday boom?
If you have not prepared for this spend frenzy, then the chances of you getting a boost in your sales this November will be minimal.
PelaTis Online offer an end to end service to help you prepare your online business for sales. Through strategy and planning. Find out more by arranging an appointment to discuss your online business success.
About the Author
After 23 years working in electronics, production and mechanical engineering fields Nigel has spent the last 18 years working in the field of business development specifically on the internet.
Being at the start of the digital economy, Nigel has adapted and applied the principles of business development to the rapidly changing scene of the internet. With it the creation of new business models that work for clients had been his objective.
An author and digital business speaker his book “Getting a website that works for your business” has helped hundreds of SME business owners understand the principles of online success.
Today Nigel runs a digital consultancy PelaTis Online Ltd an independent eBusiness consultancy working with retail, manufacturing and service businesses. His insights and understanding of the way the internet works and the direction it is going in makes him the go to consultant for online business success.