Nigel T Packer

Nigel T Packer has spent the last 20 years working in the field of digital business development, specifically on the customer experience digital journey. Being at the start of the digital economy, Nigel has adapted and applied the principles of business development to the rapidly changing scene of the internet. With it, the creation of new Digital business models that work for his online clients. An author and digital business speaker his book “How to Get a Website that Works for your Business” has helped thousands of SME business owners understand the principles of online success. In his TED talk “Walking in the shoes of your customers” he demonstrates the misconceptions business owners have about their customers. Working with retail, manufacturing and service businesses, his insights and understanding of the way the internet works, how customers engage with the medium and the direction it is going makes him the go to consultant for online business success.

Road blocks on the customer journey

Removing the Roadblocks in the Customer Experience journey.

Road rage is a common feature on todays roads and motorways.  The frustration of motorists wanting to get to their destination faced with roadblocks, distractions and misdirection. Have you ever considered this is the experience of your customers when they are setting off on their purchasing journey to your website?  Do they encounter detours and …

Removing the Roadblocks in the Customer Experience journey. Read More »